To be successful in the business of insurance and risk management, it’s imperative that you master the art of negotiation and gain the power of persuasion. Persuasion is best defined as a process whereby a person’s attitudes or behaviors are influenced by another person. The power of persuasion enables you to argue for or against ideas, decisions, and actions that have a material impact on you, your associates, and customers. Negotiation is the process through which two or more parties who perceive a difference in interests or perspectives attempt to reach a mutual agreement. In this course, you will maser the art of negotiation and the power of persuasion.