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The Art of Negotiation and the Power of Persuasion
To be successful in the business of insurance and risk management, it’s imperative that you master the art of negotiation and gain the power of persuasion. Persuasion is best defined as a process whereby a person’s attitudes or behaviors are influenced by another person. The power of persuasion enables you to argue for or against ideas, decisions, and actions that have a material impact on you, your associates, and customers. Negotiation is the process through which two or more parties who perceive a difference in interests or perspectives attempt to reach a mutual agreement. In this course, you will maser the art of negotiation and the power of persuasion.